Start Register says "Competitions like this tend to reward well presented plans and not always the most viable business ideas. Falling into that category is 32ATPs which wasn’t well suited for the time constraints four minutes bring. Founded by Carol George, 32ATPs has the ambitious goal of re-engineering battery power for consumer electronic devices using a biologically based super capacitor. Modeled on the mitochondria found at the cellular level in all life, the super capacitor would create renewable energy for consumer devices, provide superior power capability and reduce electronic waste. 32ATPs is a compelling choice for fan favorite because of the potential upside should such technology be brought to market."